Cape Town is not only a hub for stunning landscapes and vibrant nightlife but also a hot spot for fashion enthusiasts. If you're looking to explore local fashion gems that offer authentic and unique styles, Cape Town's local stores and brands won't disappoint. Being unique,being bold and colorful, wearing local, sustainable and ethical brands, and shopping preloved is celebrated. From trendy streetwear to elegant designer pieces, these fashion havens provide an unforgettable shopping experience.

Float Apparel

A Cape Town-based lifestyle brand inspired by travel, culture, music, and creativity. Founded in 2016, it reflects the spirit of youth—free and unbound. With a mission to merge style and functionality, Float creates apparel that is locally designed and produced in limited numbers, ensuring each piece is unique and timeless. More than just a brand, Float inspired a community of like-minded individuals who share passions for art, music, and adventure, celebrating a life that transcends the ordinary—welcome to the Float Life.

Plains

A premium South African menswear brand that seamlessly blends contemporary streetwear with thoughtful, resonant design. Rooted in quality and craftsmanship, each garment is meticulously created to stand the test of time—destined to become a cherished staple and, perhaps, a timeless heirloom for future generations. Plains embodies enduring style, offering pieces that reflect authenticity, longevity, and a deep appreciation for design that transcends trends.

AKJP Studio

Located on Kloof Street, AKJP is a studio collective that showcases a diverse range of South African designers, from fashion to jewelry to homeware. And they have their own very aesthetic cafe/bar.

Artclub & Friends

An independent Cape Town-based brand created by artists, for artists. Founded by Robyn Keyser in November 2016, Artclub is a home for creators, dreamers, and innovators—where self-expression is celebrated and support is unwavering. With genderless pieces and a focus on reconnecting people to the profound process of making clothes, the brand honors the stories and hands behind every garment. Artclub exists to inspire, uplift, and help you build the wardrobe of your dreams—crafted with love for artists everywhere.

DuckDuckGoose

Duck Duck Goose is a curated multi-brand store located at 120 Bree Street, Cape Town, showcasing independently owned South African fashion and lifestyle brands. A celebration of thoughtful design and local culture, Duck Duck Goose brings together some of the country’s most exciting talent, including Good Good Good, Calla, Droomer, Frances V.H Mohair, Mama’s Boy, Mi Thatha Studios, Rich Mnisi, Thebe Magugu, The Paint Company, Wanda Lephoto, and more. Step inside to explore a space where creativity, style, and South African craftsmanship come together.

Better Half

Better Half is an OG preloved fashion heaven with all the style and grace. You can find a mix of high fashion and commercial brands like Gucci, Levi, Armani, Adidas, Asos, New Balance and Hugo Boss - to name a few.

Pereira Vintage Thrift Shop

A collector’s dream. This shop will take you back to childhood memories of playing dress up in dreamy vintage threads.

Eat Your Greens

Cape Town-based clothing brand rooted in sustainability, comfort, and the beauty of the natural world. Born in 2020, the brand weaves the essence of South African culture, the untamed bush, and the magic of our land into every piece. Focused on creating versatile and authentic fashion, Eat Your Greens invites you to embrace a lifestyle inspired by nature while finding your own piece of magic in their thoughtfully crafted range.

Rethread

A sustainable clothing brand founded by designer Alexa Schempers, whose passion for fashion was reignited in Amsterdam through the discovery of thrifting, circular fashion, and upcycling. Launched in November 2020, Rethread combines new, upcycled, and vintage garments to create timeless collections that reduce waste and champion local craftsmanship. With a mission to "do good & dress better," Rethread focuses on small-batch production, upcycling what already exists, and uplifting South African artisans—proving that fashion can be both stylish and sustainable.